Helping Organizations and People Reach Their Full Potential

Jeffrey Giles
The story of

It's Time For Change

Many treasured Canadian institutions are now facing an existential crisis thanks to the pandemic. For these organizations it’s time to break from the past; it’s time to embrace a bold new radical vision that celebrates what it means to be Canadian. It’s also time for a new attitude; an attitude that is so audacious that it’s sure to capture people’s attention.

One of these organizations is Canadian university sport which has been struggling for years and is now only a shadow of its former self. To survive, university sport needs to be re-imagined around strategies that will inspire the emotional and financial support of all Canadians, including students, alumni, corporate Canada, and university administrators.

To provoke a conversation that I hope will lead to real change I’ve written:
“The Day the Lights Went out on University Sport in Canada – A Discussion Paper on the Path Forward.”

To ensure it reaches as many people as possible, I’ve made it free to download and share.

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination.”

- Nelson Mandela