Jeff is a CPA, CA,  and a successful corporate restructuring and transformation specialist whose real passion has always been about helping the people he works with achieve career success and personal fulfillment.

Over the years Jeff’s passion has lead to a number of books on the subject, his latest being “Anything But Ordinary”, a book directed at young professionals just starting their careers. He has spoken extensively on both career and personal development as well as the key business strategies for achieving extraordinary results, with a major emphasis on the importance of creating and managing cultures of innovation.

Jeff has been involved in many high-profile and controversial turnaround situations, none bigger than the Canadian Football League, where as President, he was instrumental in saving and then rebuilding the League. The story behind this turnaround and the lessons learned were documented in his best-selling book, “Bigger Balls”. More recently he was involved in the start-up of a very successful medical supply company and the dramatic turnaround of a medical device company.

One of his most rewarding positions was as Athletic Director at McMaster University, a position he held between 2009 and 2014. During this period the program enjoyed unprecedented success both in athletic performance and program development, including the creation of a ground-breaking community engagement program and a leading-edge inclusiveness and equality initiative.