The Canadian Football League is just like any other business. To be successful it has to be focused, disciplined and true to its mission. Unfortunately, the League lost its way in the early 90’s and as a result came very close to extinction. This book takes you behind the scenes and into the boardroom, giving the reader unique insights into the issues that contributed to the League’s plight, and the challenges overcome by a few dedicated people, to get it back on its feet. Bigger Balls was written to ensure that the mistakes that created this crisis are never repeated again, in any business, but especially the CFL.
By Jeffrey Giles